The UTS Online Master of Digital Marketing is designed for ambitious professionals aiming to excel in the fast-paced digital marketing landscape. This degree equips you with the skills to lead innovative marketing strategies and drive digital transformation across industries.
Career opportunities for graduates may include roles such as:
- Digital Marketing Consultant
- Strategic Digital Marketing Specialist
- Social Media
- Digital Media Manager
- Marketing and E-Commerce Manager
- Digital Marketing Manager
- Channel Marketing Manager
- Digital Project Manager
- Head of Digital Platforms
- Head of Digital Optimisation
- Head of Performance Marketing
- Director of Digital Marketing
- Chief Marketing Officer
45% Shortage
There is a significant shortage of skilled digital marketers in Australia, with 45% of businesses struggling to find professionals with the necessary expertise.
(Getting Down Under)
A$115,000 p/a
The average salary for digital marketing professionals in Australia has risen to $115,000 annually, with experts in areas such as data analytics and SEO earning even higher wages.
(B&T; Robert Half)
Top 10 fastest-growing job
Digital marketing roles, including Digital Marketing Managers and Social Media Strategists, are among the top 10 fastest-growing occupations in Australia.
(Getting Down Under; Pro Bono Australia)
What you will study
The Master of Digital Marketing course comprises 12 subjects, four of which are from the Graduate Certificate in Digital Marketing.
- Data-Driven Marketing
- Digital Customer Behaviour
- Digital Marketing Today
- Omnichannel Marketing Strategy
- Engaging Audiences
- Digital Platforms
- Data Ethics and Regulation
- Emerging Technologies and Marketing
- Governance and Sustainability
- Managing Digital Offerings and Innovation
- Customer Analytics
- Business Project: Digital Marketing
Note: Students may exit with a Graduate Diploma after completing 8 subjects. Most subjects at UTS are worth 6 CP (credit points) but this can vary across courses. To find out more, download a course guide or speak with an Enrolment Advisor.
Upcoming study periods
UTS Online courses have six intakes per year. The diagram below shows all upcoming
intakes, with the next intake highlighted in blue.
Jan
2025
Mar
2025
Jun
2025
Aug
2025
Oct
2025
