- Analytics and technology
This course will develop your skills in customer analytics, marketing performance and optimisation. You'll learn to understand and apply emerging technology from AI, machine learning and other contemporary digital marketing tools to best measure, manage and continually optimise performance for business success. - Innovation and leadership
Turn data-based evidence into strategic and innovative solutions. Learn to utilise your digital marketing toolbox and empower your people so you can effectively lead digital transformation in your marketing. - Digital strategy
Develop a deep understanding of digital channels and platforms. Focusing on customers, commercial, creative and technology benefits of different channels and their contribution to effective strategy. You’ll also understand emerging channels and platforms and develop strategic and tactical skills to adapt to new opportunities. - Customer experience
Tap into the power of the customer. Learn how to harness valuable insights and understand customers’ online behaviours and decision-making through ethical frameworks. You will understand how to drive customer-centric strategy while considering ethical data practice and regulation to deliver what businesses want and what customers need.
Upon successful completion of the Master of Digital Marketing, graduates will have a broad scope of job roles available to them. According to Hays, Employers are looking for talent to lead and guide on new trends and consequently, a strong understanding of digital is now essential for career success. Newly created roles include Campaign Analyst and Marketing Insights Analysts that help an organisation understand data, drive more sophisticated customer profiling and ultimately lead more precise and accurate decision-making.
The types of roles in public health include:
- Digital Marketing Consultant
- Strategic Digital Marketing Specialist
- Social Media
- Digital Media Manager
- Marketing and E-Commerce Manager
- Digital Marketing Manager
- Channel Marketing Manager
- Digital Project Manager
- Head of Digital Platforms
- Head of Digital Optimisation
- Head of Performance Marketing
- Director of Digital Marketing
- Chief Marketing Officer
Upcoming study periods
The next intake is in May 2024
UTS Online courses have six intakes per year. The diagram below shows all upcoming
intakes, with the next intake highlighted in blue.
Jan
2024
Mar
2024
May
2024
Aug
2024
Oct
2024
