Strategic communication is about delivering the right message to the right audience at the right time. It blends creativity with strategy, helping organisations shape public perception and drive change.

A communication degree opens doors to careers in PR, media, corporate comms, digital content, brand strategy and more. It’s a great path if you want to influence how messages shape perceptions and behaviour.

Yes! Strong communication is one of the most in-demand skills across industries. Whether you're in government, media, or business, it gives you the tools to lead with clarity, build trust and connect with impact.

Marketing focuses on promoting products and services, while communication is broader, it’s about managing messaging, reputation and relationships across all stakeholders.

Definitely. Jobs in communications and public relations are expected to grow by 13.8% by 2026. Digital skills, strategic thinking and storytelling are key assets in today’s workforce.

They do. At UTS Online, you’ll explore digital comms, social media strategy, content production and audience analytics — skills that matter in every industry right now.

Yes! Strong communicators often move into leadership, policy, stakeholder engagement or change management roles. It’s a key skillset for anyone driving strategy or transformation.

Yes! Communication roles are growing fast, especially in digital, strategic and corporate spaces. The job market for advertising and PR professionals in Australia is projected to grow by 13.8% by 2026, showing strong demand for skilled communicators.

Source: Labour Market Insights, 2024

You’ll build skills in strategic storytelling, digital media, crisis comms, audience analysis and stakeholder engagement. These are essential whether you're shaping brand narratives or navigating complex organisational change.