Why study the Graduate Certificate in Strategic Communication with UTS Online?

Australia's #1 performing young university¹

Ranked in the Top 5 nationally for Communication and Media Studies2

Ranked in the Top 5 nationally for graduate employability3

100% online with support from enrolment through to graduation


1QS Top 50 Under 50 2022  2QS World University Rankings by Subject, 2023  3QS Graduate Employability Rankings, 2022  

Learning Outcomes
  • Professional readiness 
    Apply advanced theoretical and technical knowledge regarding the nature of the evolving communication landscape, and its potential to deliver multi-media solutions to the challenges contemporary communication professionals face.
  • Critical and creative inquiry 
    Critically reflect on strategic communication models and synthesise information across diverse platforms in response to communication issues and challenges.   
  • International and intercultural engagement 
    Recognise and engage in the cultural values and differences amongst individuals, organisations, communities, and society. 
  • Indigenous competencies 
    Develop knowledge of Indigenous perspectives and critically analyse communication contexts to build capabilities to work with and for Indigenous peoples.  
  • Active citizenship 
    Take a proactive role in the development of strategic communication strategies that address challenges and implement solutions on issues of exclusion, equity, cultural difference and social justice.  
  • Effective communication 
    Effectively convey ideas to diverse audiences through both written and oral communication strategies across a range of media formats with consideration of others' needs and views. 
Career outcomes

The UTS Online Graduate Certificate in Strategic Communication is for aspiring and existing professionals seeking to enter the industry or upskill in their current position. This course caters to individuals pursuing roles such as a Public Relations/Communications Officer or Manager, Communications and Media Advisor, or Communications and Engagement Officer. Graduates may build a career in communication agencies, or in ‘in-house’ roles and can seek opportunities across the corporate, Government and not-for-profit sectors.
 

What you will study

The Graduate Certificate in Strategic Communication comprises 4 core subjects (24 credit points [CP] in total).

Note: Most subjects at UTS are worth 6 CP (credit points) but this can vary across courses 

Core subjects

Complete the following subjects (24 CP):  

 
Understanding Communication in Society (6 CP) 

Public communication is a critical activity for all organisations, brands and individuals. As the communication landscape is constantly evolving, best practice must be front and centre to ensure communication initiatives are contributing to strategic goals. This subject introduces students to contemporary thinking about the development of strategic communication and the impact it has on individuals, brands, organisations and society. Students explore how key theories and concepts are incorporated into contemporary practice, as well as the increasing requirement for integration of multiple forms of public communication including advertising, public relations, and digital and social media communication. In addition, students examine and critically evaluate how people access and consume information today. Students become familiar with the multiple 'touchpoints' between organisations and their publics and the need for organisations to ensure consistency and complementation in their public communication. Throughout, students are introduced to the knowledge and skills required in contemporary practice for planning and designing integrated strategic communication campaigns involving a range of multimedia and multimodal communication activities.

Intercultural and International Communication (6 CP) 

In today's increasingly interconnected world, proficient intercultural skills are vital for professionals to effectively engage with stakeholders at a global level, spanning across various organisational or governmental levels. This subject provides students with the theoretical and practical expertise needed in the field of intercultural communication in order to function in the global work environment. Students explore key debates in intercultural theory and communication and analyse and develop strategies for functioning in intercultural situations and organisations. In this subject, students have the opportunity to apply their learning to contemporary, real-world instances of intercultural communication.

Emergent Communication Practices (6 CP)

The way we communicate with each other is constantly evolving as technology and digital media create new and innovative channels of communication. In this subject, students examine the transformative effect that digital communication technology has had across sectors and industries, and how that has driven the emergence of new and evolving forms of communication practice. Students will explore and understand innovative communication channels, such as the development of citizen journalism, social media influencers, digital ‘creator culture’, digital activism and new forms of content publishing by both individuals, brands, and other organisations. Related to this evolving context for communication practice is the emergence of 'echo chambers' within social media networks, highlighting just one of the challenges that practitioners now face when seeking to engage and inform diverse audiences in an ethical and responsible manner. 

Driving Stakeholder Engagement (6 CP)

Successful communication initiatives all share one thing in common; a well-designed and implemented engagement strategy. In this subject, students examine the concept of stakeholder engagement to develop a holistic understanding of the factors that generate or hinder engagement. Students explore key concepts in the phenomena of public engagement, disengagement, and non-engagement such as motivation, trust, cynicism, authenticity and credibility whilst also considering the notions of stakeholders, stake-seekers, audiences and publics. Ultimately, students build the skills required to investigate and apply strategies to enable mutual gains, manage conflict and develop social capital. Students research best practice in engagement with Indigenous organisations and communities and consider cultural competencies needed for practitioners working with and for Indigenous Australians.

A pathway to a Master of Strategic Communication

On successful completion of the Graduate Certificate in Strategic Communication, students will have the opportunity to progress to the Master of Strategic Communication and complete the remaining 8 subjects.

 
  • Graduate
    Certificate
  • Masters

The Graduate Certificate in Digital Marketing includes the following four subjects:   

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  • Digital Customer Behavior
  • Data-Driven Marketing
  • Branding in the Digital World

Upcoming study periods

UTS Online courses have six intakes per year. The diagram below shows all upcoming
intakes, with the next intake highlighted in blue.

Course information

English language requirements

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.

For applicants without an Academic IELTS score, or equivalent, refer to the UTS Register of English Language Requirements Proficiency for other methods of satisfying the English language requirements for the course(s).   For more information, schedule a 15-minute call with a Student Enrolment Advisor.    

Speak to an Enrolment Advisor

 

Entry requirements

Applicants must have completed a UTS-recognised academic qualification, or equivalent, as follows:  

  • Bachelor’s degree
  • Graduate Certificate
  • Graduate Diploma
  • Master’s degree or
  • Doctoral degree or equivalent 

Applicants without an appropriate academic qualification may apply on the basis of a minimum of four (4) years of full-time, or equivalent, relevant work* experience and a general capacity to undertake tertiary education#.


*Relevant work experience is defined from within the ANZSCO groups 01 Managers, 02 Professionals, 03 Technicians and Trade Workers, 04 Community and Personal Service Workers, 05 Clerical and Administrative Workers and 06 Sales Workers​.
#These applicants must provide a 300-word personal statement outlining their interest in the course and clearly articulating how the course intended outcomes align with their career expectations; a CV outlining their work experience; and a Statement of Service confirming the dates of employment and the position held within the organisation.

Eligibility for admission does not guarantee an offer of a place.

FEE-HELP

To assist with all or some of your tuition fees, FEE-HELP is available for eligible students. This government-supported loan scheme is designed to help eligible full-fee paying students pay their tuition fees.

To check your eligibility, feel free to speak with an Enrolment Advisor today.

Request a call-back

 

Unsure about your situation?

One of our Student Enrolment Advisors can assist you with more information, including alternative pathways.

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Graduate Diploma
All units from the Graduate Certificate + 4 Diploma units or continue studying

The Graduate Diploma focuses on giving you the foundational skills that industry demands plus the soft skills to influence business decisions at senior management levels. 

The fast-tracked model means you can graduate with a diploma in just over a year, plus it gives you a pathway to study the Master of Business Analytics. 

Master of Health Services Management
All subjects from the Graduate Certificate + 8 subjects from the Master of Health Services Management

The UTS Master of Health Services Management prepares leaders in health and social care who want to drive change and create safer, higher value and more equitable health systems and services. 

Master of Strategic Communication
All subjects from the Graduate Certificate + 6 core subjects and 12 CPs from a range of elective subjects

The UTS Online Master of Strategic Communication is tailored to future-focused individuals seeking advanced skills and knowledge to progress their career and become leaders in the communication profession.