Top 100 University Globally¹
Top Performing Young University2
Ranked in the Top 10 nationally for graduate employability3
5 star rated for student retention4
1QS World University Rankings, 2025 2THE Young University Rankings, 2024 3QS Graduate Employability Rankings, 2024 4Good Universities Guide, 2022
The UTS Online Graduate Certificate in Digital Marketing is designed for ambitious professionals aiming to excel in the fast-paced digital marketing landscape. This degree equips you with the skills to lead innovative marketing strategies and drive digital transformation across industries.
Career opportunities for graduates may include roles such as:
- Digital Marketing Consultant
- Strategic Digital Marketing Specialist
- Social Media
- Digital Media Manager
- Marketing and E-Commerce Manager
- Digital Marketing Manager
- Channel Marketing Manager
- Digital Project Manager
- Head of Digital Platforms
- Head of Digital Optimisation
- Head of Performance Marketing
- Director of Digital Marketing
- Chief Marketing Officer
18% salary boost
Digital marketing roles, including entry-level positions, have seen average salary increases of up to 18%, highlighting the value of foundational skills in this field.
(Pro Bono Australia, 2024)
A$70,000 p/a
Graduates are more likely to secure entry-level positions quickly, with roles such as Digital Marketing Coordinator or Social Media Specialist offering starting salaries around $70,000 annually.
(Pro Bono Australia, 2024)
30% market growth
The demand for digital marketing professionals in Australia is expected to continue its upward trajectory, with job roles in this field anticipated to grow by 30% by 2030.
(Robert Half, 2024)
What you will study
The Graduate Certificate in Digital Marketing comprises four subjects and can be completed in as little as eight months.
Core subjects
- Data-Driven Marketing
- Digital Customer Behaviour
- Digital Marketing Today
- Omnichannel Marketing Strategy
For full subject descriptions and learning outcomes, download a course guide
Note: Most subjects at UTS are worth 6 CP (credit points) but this can vary across courses. For more information, download a course guide or speak with an Enrolment Advisor.
UTS Online’s Graduate Certificate in Digital Marketing is made up of four subjects in total. At the completion of this course, students will have the opportunity to enroll into the Master of Digital Marketing.
Upcoming study periods
UTS Online courses have six intakes per year. The diagram below shows all upcoming
intakes, with the next intake highlighted in blue.
Mar
2025
May
2025
Jun
2025
Aug
2025
Oct
2025
Course information
All subjects from the Graduate Certificate
+
8 subjects from the Master of Digital Marketing
The English proficiency requirement for local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper-based: 550-583 overall with TWE of 4.5, internet-based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.
For applicants without an Academic IELTS score, refer to the UTS Register of English Language Proficiency Requirements for other methods of satisfying the English Language requirements for the course(s).
For more information, schedule a 15-minute call with a Student Enrolment Advisor.
Eligibility for admission does not guarantee offer of a place.
Applicants must have completed a UTS-recognised bachelor's degree in Marketing (or a related business discipline e.g. Commerce or Management). Applicants with a bachelor’s degree in non-business related disciplines must also have two years’ full-time (or equivalent) relevant marketing work experience. Applicants without a previous academic qualification must have a minimum of four years, or equivalent, relevant marketing work experience and general capacity to undertake tertiary education.
Note: The graduate certificate may be used as a pathway to the Master of Digital Marketing.
Eligibility for admission does not guarantee offer of a place.
Unsure about your situation?
One of our Student Enrolment Advisors can assist you with more information, including alternative pathways.
All units from the Graduate Certificate
+
4 Diploma units
or continue studying
To assist with all or some of your tuition fees, FEE-HELP is available for eligible students. This government-supported loan scheme is designed to help eligible full-fee paying students pay their tuition fees.
To check your eligibility, feel free to speak with an Enrolment Advisor today.
All units from the Graduate Certificate
+
4 Diploma units
or continue studying
