How is AI changing digital marketing?
The traditional marketer's toolbox consisted mainly of print, television, radio and mail advertising. In the 1950s, marketers held the power. They convinced the public to buy ...
The marketing career path: CMO spotlight
How do you land a role as a leader in marketing? We spoke with Prashant Mohan, the CMO of Sharesight and Laura Clemesha, the director of A La Mode Marketing, to find out. ...
Marketing career path: from specialist to CMO
If the COVID-19 pandemic has taught us one thing, it’s that the digital revolution is already here.
We’ve seen the crisis spur on an abrupt transition to digital ...