Why study the Master of Business Analytics with UTS Online

Australia’s #1 highest performing university under 50¹

Australia’s top 10 university for Business and Management¹

Top-ranked for excellence in Research in Business¹

5 star rated for excellence across 7 categories²

¹QS World University Rankings 2022  ²QS Star Rating 2018-2021

Learning Outcomes

Upon successful completion of the Master of Business Analytics, you will develop skills through the following learning outcomes:

  • Business knowledge and concepts 
    You will become an expert in applying appropriate data analytics to identify problems and uncover opportunities to inform decision making. This is through integrating advanced data analysis techniques with business practices to generate actionable knowledge to inform and facilitate effective decision-making in local and international contexts.  
  • Critical thinking, creativity and analytical skills 
    Apply advanced analytical, quantitative and computer modelling techniques to identify business problems, formulate options and justify inventive solutions. Become a critical thinker and a proficient data analyst to provide solutions to a specific business and/or industry context.  
  • Communication and interpersonal skills 
    Convey information clearly and fluently in written and verbal form appropriate for the problem, data and stakeholders. Learn to interact with colleagues and stakeholders to work effectively towards agreed outcomes. You’ll become a storyteller and effective communicator of complex information to a wide audience. 
  • Attitudes and values 
    Critically evaluate and apply principles of sustainability, ethical and social responsibility as well as Indigenous values relating to professional practice in data analytics. Become an advocate of ethical and sustainable practices relating to the collection, storage, use and dissemination of information. 
  • Business practice-oriented skills 
    Demonstrate expert technical and adaptive skills in data analytics relevant to business contexts. Become a skilled practitioner in problem identification and solving, understanding of business context, and being responsive and adaptive to changing environments.  

Who should study this course?

The Master of Business Analytics is designed for professionals who want to diversify their career options and have the agility, confidence and competence to influence organisational change through data. Students of this course may have backgrounds in varying industries and be specialists in fields of IT, engineering, information science, analytics, business, marketing, HR, accounting or finance in roles such as: 

  • Business Consultant 
  • Marketing Manager 
  • Engineer 
  • Software Developer 
  • ICT Manager 
  • Accountant 
  • Finance Specialist 
  • HR Coordinator 

See Entry requirements under Course information for more eligibility information.

What you will study

When studying the Master of Business Analytics course, each of the 12 study periods contains subjects that total six credit points. Some study periods are made up of a combination of two, three credit point subjects, while others are one subject worth six credit points. 

There are two pathways (business or IT stream) at the start of this course. Your previous experience and qualifications will determine which one is best for you. Read more about each below: 

Note: Students may exit with a Graduate Diploma after completing 8 subjects. To find out more, download a course guide or speak with an Enrolment Advisor.

Graduate Certificate (business stream):

The Graduate Certificate in Business Analytics (business stream) is designed for those who have a background in IT, engineering, information science or analytics and want to build business acumen.  

  • Accounting Practices & Tools (3CP) + Sustainable Enterprise in Dynamic Systems (3CP) 
  • Delivering Customer Value (3CP) + Applied Financial Management (3CP) 
  • Foundations of Business Analytics (3CP) + Data Processing Using SAS (3CP) 
  • Data Ethics and Regulation (6CP)
Graduate Certificate (IT stream)

The Graduate Certificate in Business Analytics (IT stream) is designed for those who have a background in business, marketing, HR, accounting or finance and want to develop technical knowledge. 

  • Enabling Enterprise Information Systems (6CP)  
  • Database (6CP)
  • Foundations of Business Analytics (3CP) + Data Processing Using SAS (3CP) 
  • Data Ethics and Regulation (6CP)

After having successfully completed the four study periods in the Graduate Certificate in Business Analytics, you will then go on to study the remaining eight subjects that focus on building your strategic thinking, creativity and analytical skills: 

  • Foundation Studio (6CP)
  • Customer Analytics (6CP)
  • Data Visualisation and Visual Analytics (6CP)
  • Data Processing Using R (3CP) + Data Processing Using Python (3CP)
  • Machine Learning (6CP)
  • Innovation Studio (12CP – this subject goes over two study periods) 
  • Financial Analytics (6CP)

Upcoming study periods

UTS Online courses have six intakes per year. The diagram below shows all upcoming
intakes, with the next intake highlighted in blue.

Course information

Graduate Certificate
Description of the Course + 4 Number of units or continue studying

The UTS Master of Health Services Management prepares leaders in health and social care who want to drive change and create safer, higher value and more equitable health systems and services. 

English language requirement

The English proficiency requirement for local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, Internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184. 


Entry requirements

To gain entry into the Master of Business Analytics, applicants must have completed a UTS recognised bachelor's degree in a related field within the business or information technology discipline that demonstrates potential to pursue graduate studies.

Note: Applicants who do not meet the entry requirements for the Masters may use the successful completion of the Graduate Certificate as a pathway, provided they meet the specific entry requirements for the Graduate Certificate of Business Analytics.


To assist with all or some of your tuition fees, FEE-HELP is available for eligible students. This government-supported loan scheme is designed to help eligible full-fee paying students pay their tuition fees.

To check your eligibility, feel free to speak with an Enrolment Advisor today.

Request a call-back


Unsure about your situation?

One of our Student Enrolment Advisors can assist you with more information, including alternative pathways.

Enquire now



Career Outcomes

Upon successful completion of the Master of Business Analytics, graduates will have a broad scope of job roles available to them. According to the International Institute of Business Analysis¹, the top five industries where business analytics professionals work are: information technology, finance/insurance, government and public sector, business/professional consulting, and health and social services. The types of roles include: 

  • Senior Digital Marketing Analyst 
  • Market Research Analyst 
  • Customer Analytics  
  • Business Analyst 
  • Business Analytics Consultant 
  • Financial Analyst 
  • Operations Business Analyst 
  • SAP HR Business Analyst  


Average Graduate Starting Salary

According to Job Outlook², the role of a business analyst has very strong future growth prospects and is demanding salaries of an average of $120,000. For this salary the skill level requires five or more years of training or experience with a bachelor’s degree or higher.   

According to the IAPA 2017 Skills Salary Survey, those with advanced technical skills, such as R, which is taught in this course, can command salaries $30-$45k above the median.

¹ International Institute of Business Analysis 2017 - iiba.org
² Job Outlook 2020 – joboutlook.gov.au

Graduate Diploma
All units from the Graduate Certificate + 4 Diploma units or continue studying

The Graduate Diploma focuses on giving you the foundational skills that industry demands plus the soft skills to influence business decisions at senior management levels. 

The fast-tracked model means you can graduate with a diploma in just over a year, plus it gives you a pathway to study the Master of Business Analytics. 

Master of Health Services Management
All subjects from the Graduate Certificate + 8 subjects from the Master of Health Services Management

The UTS Master of Health Services Management prepares leaders in health and social care who want to drive change and create safer, higher value and more equitable health systems and services. 

What our students say

It’s a well-balanced course, and it will provide you with a great mix of business, technology, and data analytics knowledge. The privilege of studying at UTS and the fact that the course was online were the top-selling points."

- Cristiano Kochenborger (Master of Business Analytics student and IT application support professional)