Why study the Graduate Certificate in Digital Marketing with UTS Online
Top 100 University Globally1
Top Performing Young University2
Ranked in the Top 10 nationally for graduate employability3
5 star rated for student retention4
1QS World University Rankings 2025. 2THE Young University Rankings, 2024. 3QS Graduate Employability Rankings, 2024. 4Good Universities Guide, 2022
Essential skills for a digital-first world
The digital marketing industry in Australia is booming, with 48% of marketing and creative managers planning to expand their teams1. As businesses increasingly prioritise digital channels, the demand for skilled digital marketing professionals continues to grow, making now the perfect time to elevate your career.
The UTS Online Graduate Certificate in Digital Marketing is tailored for professionals eager to build essential skills in this dynamic field. The course offers comprehensive tools and knowledge in areas such as digital strategy, analytics, and the latest marketing technologies.
Designed for flexibility, the course is delivered 100% online, allowing you to balance full-time work while advancing your career. You’ll gain practical skills that can be applied immediately, ensuring you’re equipped to navigate and thrive in the rapidly evolving digital landscape. This course is accredited and will provide Academic Credit / RPL towards a Masters such as the UTS Online MBA.
¹Robert Half
Who is this course for?
The Graduate Certificate in Digital Marketing is designed for professionals who want to enhance their expertise in digital strategy, analytics and customer engagement. Whether you're looking to transition into a digital marketing role, refine your strategic skills or stay ahead of the latest industry trends, this course equips you with the practical tools and insights needed to thrive in the fast-evolving digital landscape.
This course is suited to:
- Marketing professionals looking to upskill in digital strategy, content marketing and customer analytics.
- Business owners and entrepreneurs wanting to leverage digital marketing to grow their brand and improve customer acquisition.
- Professionals in PR, communications or media who need expertise in digital channels and audience engagement.
- Career changers transitioning into digital marketing who want to build industry-relevant skills.
- Anyone passionate about data-driven marketing and staying ahead in the digital economy.
What you will study
The Graduate Certificate in Digital Marketing comprises four subjects and can be completed in as little as eight months.
Core subjects
- Data-Driven Marketing
- Digital Customer Behaviour
- Digital Marketing Today
- Omnichannel Marketing Strategy
Note: Most subjects at UTS are worth 6 CP (credit points) but this can vary across courses. For more information, download a course guide or speak with an Enrolment Advisor.
Learning outcomes
Master data-driven marketing strategies
Leverage cutting-edge digital tools and analytics to develop targeted, high-impact marketing campaigns. Use data insights to optimise customer engagement, enhance brand visibility and drive business growth.
Harness emerging technologies for digital success
Stay ahead in a rapidly evolving digital landscape by applying AI, automation and innovative marketing technologies. Develop the expertise to create adaptive and future-focused marketing strategies.
Communicate and connect with diverse audiences
Craft compelling brand narratives and customer experiences using content marketing, social media and omnichannel engagement. Learn to influence consumer behaviour and build meaningful brand connections.
Lead with ethical and sustainable marketing practices
Navigate the complexities of digital ethics, consumer privacy and responsible marketing. Develop strategies that balance business objectives with social responsibility and sustainability in the digital age.
Course information
Entry requirements
Applicants must have completed a UTS-recognised bachelor's degree in Marketing (or a related business discipline e.g. Commerce or Management). Applicants with a bachelor’s degree in non-business related disciplines must also have two years’ full-time (or equivalent) relevant marketing work experience. Applicants without a previous academic qualification must have a minimum of four years, or equivalent, relevant marketing work experience and general capacity to undertake tertiary education.
Note: The graduate certificate may be used as a pathway to the Master of Digital Marketing.
Eligibility for admission does not guarantee offer of a place.
Career outcomes
The UTS Online Graduate Certificate in Digital Marketing is designed for ambitious professionals aiming to excel in the fast-paced digital marketing landscape. This degree equips you with the skills to lead innovative marketing strategies and drive digital transformation across industries.
Career opportunities for graduates may include roles such as:
- Digital Marketing Consultant
- Strategic Digital Marketing Specialist
- Social Media
- Digital Media Manager
- Marketing and E-Commerce Manager
- Digital Marketing Manager
- Channel Marketing Manager
- Digital Project Manager
- Head of Digital Platforms
- Head of Digital Optimisation
- Head of Performance Marketing
- Director of Digital Marketing
- Chief Marketing Officer
18%
Salary boost
Digital marketing roles, including entry-level positions, have seen average salary increases of up to 18%, highlighting the value of foundational skills in this field.
(Pro Bono Australia)
A$70,000
p/a
Graduates are more likely to secure entry-level positions quickly, with roles such as Digital Marketing Coordinator or Social Media Specialist offering starting salaries around $70,000 annually.
(Pro Bono Australia)
30%
Market growth
The demand for digital marketing professionals in Australia is expected to continue its upward trajectory, with job roles in this field anticipated to grow by 30% by 2030.
(Robert Half)
Upcoming intakes
This UTS Online course has six intakes per year.
The diagram below shows all upcoming intakes, with the next intake highlighted in blue.
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Jan
2025 -
Mar
2025 -
May
2025 -
Jun
2025 -
Aug
2025 -
Oct
2025
Meet our Course Director
Dr Andy West has over thirty years of experience in marketing in consultancy, entrepreneurship, and higher education. Prior to becoming an academic twenty years ago, he owned an ICT and high technology development company. Before joining UTS he was a lecturer and researcher at New York University and Macquarie University. His research interests are in digital innovation and entrepreneurship. His current research is the impact of generative AI image generators on the creative marketing process, with two book chapters and journal article.
Dr Andy West
Director of Digital Marketing
Download a course guide
Download a course guide to explore detailed subject descriptions, entry requirements, pathway options and fee information.
“What I enjoyed most about the course was the freedom to study whenever I had the opportunity to. So being a teacher, I could only study in certain pockets, and during the school holidays I could do a lot more than what I could during the actual school term”
Tina Syros, UTS Online Student
“Knowing that I've got the research behind me through the Master's course is going to give me a lot more confidence when I step into a room where decisions need to be made.”
Joel Garlato, UTS Online Student
“I'm really impressed by how the course was structured and the way that I could connect with my peers. I also really enjoyed the opportunity to connect what I was learning, all of the theory to my professional world.”
Sonia De Freitas, UTS Online Student
“To have that ongoing student support and then the academia support, it was just so beneficial to get me through the course”
Rhonda Thompson, Master of Education (Learning & Leadership) - Graduate
“To be able to connect with these industry experts and also so many different students from so many different industries really allowed you to get stuck in and just explore what else is out there.”
Lauren Scott, UTS Online Student
“Participating in the course has given me more opportunities at my workplace and has led to me being offered a new role. I absolutely love the flexibility of learning online. Being able to join evening classes; really adaptable to my lifestyle”
Kim Maksimovic, UTS Online Student
“The flexibility to be able to do it any time, anywhere, just made completing the Masters so much easier.”
Bianca New, UTS Online Student
Frequently asked questions
The Graduate Certificate in Digital Marketing is for marketing professionals who are wanting to upskill. The Graduate Certificate in Marketing and Digital Strategy might be more suitable for you. This course is for students with a non-marketing background who want to gain a foundational understanding of digital marketing concepts.
If you have no formal qualification but a minimum of four years' (or equivalent) relevant marketing work experience and general capacity to undertake tertiary education, upon assessment by our admissions team, you may be eligible for admission to the Graduate Certificate in Digital Marketing.
You will be supported throughout your online studies and provided with multiple opportunities to receive feedback from teaching staff and peers in online discussions and activities.
When studying the Graduate Certificate in Digital Marketing, your online study experience includes:
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Tools to craft compelling digital campaigns and brand narratives
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Resources to elevate your strategic marketing approach
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Flexible online modules designed for working professionals
Here’s a video example showcasing key features of our online learning platform, including tools designed to enhance your study experience.
For practical tips on balancing your studies with work and life, click here to learn how to achieve your goals. Remember, our team is just an email or call away to support you every step of the way.
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