Why study the Graduate Certificate in Digital Marketing with UTS Online
Top 100 University Globally1
Australia's Top Performing Young University2
Top 10 in Australia for graduate employability3
5 star rated for student retention4
1QS World University Rankings, 2027. 2Times Higher Education Young University Rankings, 2026. 3QS Graduate Employability Rankings, 2026. 4Good Universities Guide, 2026
Think beyond the channel
Digital marketing has moved beyond channels, campaigns and content calendars. Today, a digital marketing course needs to prepare marketers to understand customer behaviour, interpret data, connect digital touchpoints and make strategic decisions as expectations continue to change.
The UTS Online Graduate Certificate in Digital Marketing is a digital marketing course designed to help you move beyond tactical execution and take a more strategic approach. Rather than focusing on step-by-step platform training, this postgraduate qualification explores how digital channels, customer insight, analytics, AI in marketing and strategy connect, helping you make more informed decisions and contribute to stronger business outcomes.
Delivered online and designed for working professionals, this course may provide Academic Credit / RPL towards a master’s course such as the UTS Online Master of Business Administration. You’ll study with UTS Business School, accredited by the Association to Advance Collegiate Schools of Business (AACSB), a recognition held by only 5% of business schools worldwide.
Who is this course for?
The Graduate Certificate in Digital Marketing is designed for professionals who want to strengthen their digital marketing capability at a strategic, postgraduate level.
This course is suited to:
- Marketing professionals ready to move from execution into strategy, planning or digital leadership.
- Business owners and entrepreneurs who want to use digital marketing more effectively to support growth.
- Professionals in communications, PR, media, brand, customer experience or e-commerce who want to better understand digital channels and audience behaviour.
- Career changers with relevant professional experience who want a structured pathway into digital marketing.
- Professionals considering further postgraduate study, including a master’s course such as the UTS Online Master of Business Administration.
Is this course right for you?
This course is a strong fit if you want to understand the thinking behind effective digital marketing, not just the tools used to deliver it.
It may be right for you if you’re asking:
- How can I move from campaign delivery into broader marketing decision-making?
- How can I use customer insights and data to shape stronger digital strategies?
- How do digital channels and emerging technologies impact/influence customer behaviour?
- How can I build advanced marketing capability while continuing to work?
- How can my current studies support a pathway into future master’s study?
This course is not designed as a short course in how to use individual platforms such as social media tools, ad platforms or analytics dashboards. Instead, it helps you build the strategic capability to use customer insights, data, AI and digital channels to develop integrated marketing strategies that align with business objectives and create customer value.
What you will study
The Graduate Certificate in Digital Marketing comprises four subjects and can be completed in as little as eight months.
Core subjects
- Data-Driven Marketing
- Digital Customer Behaviour
- Digital Marketing Today
- Omnichannel Marketing Strategy
Note: Most subjects at UTS are worth 6 CP (credit points) but this can vary across courses. For more information, download a course guide or speak with an Enrolment Advisor.
Learning outcomes
Make data-informed marketing decisions
Use customer data, analytics and performance insights to support stronger digital marketing decisions, optimisation and strategic growth.
Understand digital customer behaviour
Explore how people engage with digital channels and use these insights to shape more effective, customer-centred marketing strategies.
Apply AI in marketing and emerging technologies
Examine how AI in marketing, machine learning, automation and digital platforms are changing marketing practice, and consider how to apply these tools responsibly.
Build omnichannel marketing strategies
Plan connected customer experiences across digital touchpoints, using channels, platforms and customer relationship management approaches to support stronger marketing outcomes.
Course information
Entry requirements
Currently, this course is only accepting applications from Australian citizens or permanent residents.
Applicants must have one of the following:
- Completed Australian bachelor's degree or higher qualification, or overseas equivalent, in a related field of study#
OR
- Completed Australian bachelor's degree or higher qualification, or overseas equivalent, in any field of study AND a minimum of 2 years full-time, or equivalent part-time, relevant post-degree marketing professional work experience*
OR
- A minimum of 4 years full-time or equivalent part-time, relevant post-secondary marketing professional work* experience
# Related fields of study include Accounting, Banking, Commerce, Economics, Finance, Management, Marketing, Project Management, or other related fields (e.g. Multimedia or Photomedia) with sufficient background in marketing tools and technologies.
* Relevant marketing professional work experience includes roles such as Advertising Manager, Media Professional, Sales and Marketing Manager or Professional, Public Relations Manager or Professional, and Sales Representatives and Agents.
Supporting documentation to be submitted with the application
For applicants who need to demonstrate professional work experience:
- Curriculum Vitae AND Statement of service in one of the following formats:
- A 'Statement of Service' provided by the employer
- A completed 'UTS statement of service’ signed by the employer
- A statutory declaration confirming professional work experience (Australian residents only)
- An official letter from the applicant’s accountant or solicitor, on company letterhead, confirming the applicant’s professional work experience or engagement with the business, duration of operations, and nature of the business
- A business certificate of registration in original language and English (e.g. provision of ASIC documentation or ABN or similar documentation for Australian Businesses)
Eligibility for admission does not guarantee an offer of a place.
Career outcomes
The UTS Online Graduate Certificate in Digital Marketing is designed for professionals who want to build capability across digital strategy, customer insights, analytics, omnichannel marketing, AI in marketing and emerging technologies.
Career opportunities for graduates may include roles such as:
- Digital Marketing Consultant
- Strategic Digital Marketing Specialist
- Social Media
- Digital Media Manager
- Marketing and E-Commerce Manager
- Digital Marketing Manager
- Channel Marketing Manager
- Digital Project Manager
- Head of Digital Platforms
- Head of Digital Optimisation
- Head of Performance Marketing
- Director of Digital Marketing
- Chief Marketing Officer
$18.4 billion Australian internet advertising market
Australia’s internet advertising market grew 11.5% year-on-year to reach $18.4 billion.
(IAB Australia, 2026 )
77% of marketers use AI weekly
ADMA found that 77% of marketers use AI tools at least weekly, but only 13% have received formal training.
(ADMA, 2026 )
103,100 advertising and marketing professionals
Jobs and Skills Australia reports 103,100 Advertising and Marketing Professionals in Australia.
(Jobs and Skills Australia, 2026 )
Upcoming intakes
This UTS Online course has six intakes per year.
The diagram below shows all upcoming intakes, with the next intake highlighted in blue.
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Jan
2026 -
Mar
2026 -
May
2026 -
Jun
2026 -
Aug
2026 -
Oct
2026
Meet our Course Director
Dr Andy West has over thirty years of experience in marketing in consultancy, entrepreneurship, and higher education. Prior to becoming an academic twenty years ago, he owned an ICT and high technology development company. Before joining UTS he was a lecturer and researcher at New York University and Macquarie University. His research interests are in digital innovation and entrepreneurship. His current research is the impact of generative AI image generators on the creative marketing process, with two book chapters and journal article.
Dr Andy West
Director of Digital Marketing
Download a course guide
Download a course guide to explore detailed subject descriptions, entry requirements, pathway options and fee information.
“I thought completing one subject at a time would be much easier for me to juggle with my work. Everything was in one place. The broad coverage of what I studied has been really helpful, because I’m opening my progression up to those new paths.”
Audrey B, UTS Online Graduate
“I continued some friendships from fellow students and also continued the relationship with UTS.”
Ben G, UTS Online Graduate
Frequently asked questions
Yes, you can still apply, even if your degree isn’t in marketing, as long as you meet the entry requirements.
To be eligible for the Graduate Certificate in Digital Marketing, you’ll need either:
- a UTS-recognised bachelor’s degree in Marketing or a related business discipline (such as Commerce or Management), or
- a bachelor’s degree in another discipline plus at least two years of relevant marketing work experience, or
- at least four years of relevant marketing work experience (if you don’t hold a prior academic qualification), along with demonstrated capacity for tertiary study.
Not sure if your experience is considered relevant? Contact UTS Admissions for advice.
If you have no formal qualification but a minimum of four years' (or equivalent) relevant marketing work experience and general capacity to undertake tertiary education, upon assessment by our admissions team, you may be eligible for admission to the Graduate Certificate in Digital Marketing.
A graduate certificate in digital marketing can be valuable for people who want to build practical digital skills in a short timeframe. It is commonly chosen by professionals who want to strengthen their capability in areas such as digital strategy, analytics, paid media, content development, SEO and customer insights. A digital marketing certificate can also support those transitioning into marketing roles from adjacent fields.
A digital marketing course like the UTS Online Graduate Certificate in Digital Marketing provides a structured way to develop these skills, with industry-relevant subjects designed to support immediate application in professional settings.
You will be supported throughout your online studies and provided with multiple opportunities to receive feedback from teaching staff and peers in online discussions and activities.
When studying the Graduate Certificate in Digital Marketing, your online study experience includes:
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Tools to craft compelling digital campaigns and brand narratives
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Resources to elevate your strategic marketing approach
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Flexible online modules designed for working professionals
Here’s a video example showcasing key features of our online learning platform, including tools designed to enhance your study experience.
For practical tips on balancing your studies with work and life, click here to learn how to achieve your goals. Remember, our team is just an email or call away to support you every step of the way.
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