Master of Digital Marketing (Online)

Why study the Master of Digital Marketing with UTS Online

Australia’s #1 highest performing university under 50¹

World’s 11th highest performing university under 50¹

Top-ranked for excellence in Research in Marketing²

5 star rated for student retention²

¹QS Top 50 Under 50 2020 ²Good Universities Guide, 2019

Learning Outcomes

Upon successful completion of the Master of Digital Marketing, you will develop skills through the following learning outcomes:

Digital marketing knowledge and concepts
Identify and implement digital marketing strategies to drive meaningful business solutions. Apply advanced knowledge of current digital marketing techniques to organisations of all sizes, and across all industries.
Critical thinking, creativity and analytical skills
Be an expert at identifying and evaluating digital marketing opportunities in varying business contexts. Use marketing analytics to identify business problems and apply critical and creative thinking to uncover digital marketing solutions that reflect inclusivity, diversity and Indigenous perspectives.
Communication and interpersonal skills
Communicate the business value and return on digital marketing investments. Be the digital marketing expert in your organisation, able to lead and guide teams through innovation, strategic planning and execution.
Attitudes and values
Critically evaluate and apply principles of ethics, sustainability and social responsibility to decision making in digital marketing contexts. Be an advocate of ethical and sustainable practices relating to the collection, storage, use and dissemination of information.
Future-focused skills
Apply technical skills to measure, evaluate and optimise digital marketing strategies. Be skilled in identifying and responding to business opportunities and challenges that emerge from the ever-changing environment.

Who should study this course?

The Master of Digital Marketing is designed for professionals who want to excel at the digital marketing skills of today and be prepared for the future of a constantly changing industry. Students of this course may have backgrounds in marketing and communications, in roles such as:

Marketing Specialist
Marketing Manager
Senior Marketing Manager
Sales and Marketing Manager
Public Relations Coordinator
Media Strategist
Brand Manager
Marketing Campaign Manager
Social Media Manager
CRM Manager
Marketing Automation Manager

See Entry requirements under Course information for more eligibility information.

digital marketing students

What you will study

The Master of Digital Marketing course comprises 12 subjects, four of which are from the Graduate Certificate in Digital Marketing.

Download a course guide

Graduate Certificate

The Graduate Certificate in Digital Marketing includes the following four subjects:

Digital Marketing Today
Digital Customer Behavior
Data-Driven Marketing
Branding in the Digital World

Masters

After having successfully completed the four subjects in the Graduate Certificate in Digital Marketing, you will then go on to study the remaining eight subjects to complete the masters:

Engaging Audiences
Digital Platforms
Data Ethics and Regulation
Emerging Technologies and Marketing
Omnichannel Marketing Strategy
Managing Digital Products & Innovation
Customer Analytics
Business Project: Digital Marketing

Upcoming study periods

UTS Online courses have six intakes per year. The diagram below shows all upcoming
intakes, with the next intake highlighted in blue.

Course information

Graduate Certificate

Description of the Course + 4 Number of units or continue studying

Entry requirements

Masters:

To gain entry into the Master of Digital Marketing, applicants must have completed a UTS recognised bachelor's degree in Marketing (or a related business discipline e.g. Commerce or Management). Applicants with a bachelor’s degree in non-business related disciplines must also have two years full time, or equivalent, relevant marketing work experience.

Note: Applicants who do not meet the entry requirements for masters may use the successful completion of the graduate certificate as a pathway, provided they meet the specific entry requirements for the Graduate Certificate of Digital Marketing.

Graduate Certificate:

To gain entry into the Graduate Certificate of Digital Marketing applicants must have completed a UTS recognised bachelor's degree in Marketing (or a related business discipline e.g. Commerce or Management). Applicants with a bachelor’s degree in non-business related disciplines must also have two years full time, or equivalent, relevant marketing work experience. Applicants without a previous academic qualification must have a minimum of four years, or equivalent, relevant marketing work experience and general capacity to undertake tertiary education.

FEE-HELP

To assist with all or some of your tuition fees, FEE-HELP is available for eligible students. This government-supported loan scheme is designed to help eligible full-fee paying students pay their tuition fees.

To check your eligibility, feel free to speak with an Enrolment Advisor today.

Request a call-back

Language requirements

The English proficiency requirement for local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, Internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Career Outcomes

Upon successful completion of the Master of Digital Marketing, graduates will have a broad scope of job roles available to them. According to Hays, Employers are looking for talent to lead and guide on new trends and consequently, a strong understanding of digital is now essential for career success. Newly created roles include Campaign Analyst and Marketing Insights Analysts that help an organisation understand data, drive more sophisticated customer profiling and ultimately lead more precise and accurate decision-making. The other types of roles include:

Digital Marketing Consultant
Strategic Digital Marketing Specialist
Social Media & Digital Media Manager
Marketing and E-Commerce Manager
Digital Marketing Manager
Channel Marketing Manager
Digital Project Manager
Head of Digital Platforms
Head of Digital Optimisation
Head of Performance Marketing
Director of Digital Marketing
Chief Marketing Officer

Average Graduate Starting Salary

According to Job Outlook, there is a strong demand for these types of roles across industries and organisation sizes. The average salary for a digital marketer is $115K, however, due to the strong demand for professionals in this industry, those with more specialist and advanced skills are able to demand higher salaries.

Unsure about your situation?

One of our Student Enrolment Advisors can assist you with more information, including alternative pathways.

Enquire now

Graduate Diploma

All units from the Graduate Certificate + 4 Diploma units or continue studying

Master of Health Services Management

All subjects from the Graduate Certificate + 8 subjects from the Master of Health Services Management

Master of Digital
Marketing (Online)