Why study the Master of Digital Marketing with UTS Online

Australia’s #1 highest performing university under 50¹

World’s 11th highest performing university under 50¹

Top-ranked for excellence in Research in Marketing2

5 star rated for student retention3


1QS Top 50 Under 50 2020  22020 ERA 5/5  3Good Universities Guide, 2019  

Learning Outcomes

Upon successful completion of the Master of Digital Marketing, you will develop skills through the following learning outcomes:

  • Digital marketing knowledge and concepts 
    Identify and implement digital marketing strategies to drive meaningful business solutions. Apply advanced knowledge of current digital marketing techniques to organisations of all sizes, and across all industries. 
  • Critical thinking, creativity and analytical skills 
    Be an expert at identifying and evaluating digital marketing opportunities in varying business contexts. Use marketing analytics to identify business problems and apply critical and creative thinking to uncover digital marketing solutions that reflect inclusivity, diversity and Indigenous perspectives.  
  • Communication and interpersonal skills 
    Communicate the business value and return on digital marketing investments. Be the digital marketing expert in your organisation, able to lead and guide teams through innovation, strategic planning and execution. 
  • Attitudes and values 
    Critically evaluate and apply principles of ethics, sustainability and social responsibility to decision making in digital marketing contexts. Be an advocate of ethical and sustainable practices relating to the collection, storage, use and dissemination of information. 
  • Future-focused skills 
    Apply technical skills to measure, evaluate and optimise digital marketing strategies. Be skilled in identifying and responding to business opportunities and challenges that emerge from the ever-changing environment.  

Who should study this course?

The Master of Digital Marketing is designed for professionals who want to excel at the digital marketing skills of today and be prepared for the future of a constantly changing industry. Students of this course may have backgrounds in marketing and communications, in roles such as:

  • Marketing Specialist  

  • Marketing Manager 

  • Senior Marketing Manager

  • Sales and Marketing Manager  

  • Public Relations Coordinator  

  • Media Strategist 

  • Brand Manager 

  • Marketing Campaign Manager  

  • Social Media Manager  

  • CRM Manager 

  • Marketing Automation Manager 

See Entry requirements under Course Information for more eligibility information.

digital marketing students

 

What you will study

The Master of Digital Marketing course comprises 12 subjects, four of which are from the Graduate Certificate in Digital Marketing.

 
Graduate Certificate in Digital Marketing

The Graduate Certificate in Marketing and Digital Strategy includes the following four subjects:

 

  • Digital Marketing Today
  • Digital Customer Behavior
  • Data-Driven Marketing
  • Branding in the Digital World
Master of Digital Marketing

After having successfully completed the four subjects in the Graduate Certificate in Digital Marketing, you will then go on to study the remaining eight subjects to complete the masters: 

 
  • Engaging Audiences 
  • Digital Platforms 
  • Data Ethics and Regulation 
  • Emerging Technologies and Marketing 
  • Omnichannel Marketing Strategy
  • Managing Digital Offerings and Innovation
  • Customer Analytics 
  • Business Project: Digital Marketing

 

The Graduate Certificate in Digital Marketing includes the following four subjects:   

  • test test test
  • Digital Customer Behavior
  • Data-Driven Marketing
  • Branding in the Digital World

Upcoming study periods

UTS Online courses have six intakes per year. The diagram below shows all upcoming
intakes, with the next intake highlighted in blue.

  • JAN
    2021
  • MAR
    2021
  • MAY
    2021
  • JULY
    2021
  • OCT
    2021

Next study period is 30 August 2021.

Course information

Graduate Certificate
Description of the Course + 4 Number of units or continue studying

The UTS Master of Health Services Management prepares leaders in health and social care who want to drive change and create safer, higher value and more equitable health systems and services. 

Entry requirements

Master of Digital Marketing: 

To gain entry into the Master of Digital Marketing, applicants must have completed a UTS-recognised bachelor's degree in Marketing (or a related business discipline e.g. Commerce or Management). Applicants with a bachelor’s degree in non-business related disciplines must also have two years full-time, or equivalent, relevant marketing work experience.

Note: Applicants who do not meet the entry requirements for the master’s course may use the successful completion of one of the graduate certificate courses as a pathway, provided they meet the specific entry requirements for that course.

Graduate Certificate in Digital Marketing: 

To gain entry into the Graduate Certificate in Digital Marketing applicants must have completed a UTS-recognised bachelor's degree in Marketing (or a related business discipline e.g. Commerce or Management). Applicants with a bachelor’s degree in non-business related disciplines must also have two years full time, or equivalent, relevant marketing work experience. Applicants without a previous academic qualification must have a minimum of four years, or equivalent, relevant marketing work experience and general capacity to undertake tertiary education.

Graduate Certificate in Marketing and Digital Strategy: 

To gain entry into the Graduate Certificate in Marketing and Digital Strategy, applicants must have completed a UTS-recognised bachelor’s degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue postgraduate studies. Applicants who do not meet the academic requirement may still be considered on the basis of a minimum of at least four years full-time, or equivalent, relevant business-related work experience. The relevant work experience must be demonstrated through a CV and a Statement of Service confirming the dates of employment and the position held within the organisation.

 

FEE-HELP

To assist with all or some of your tuition fees, FEE-HELP is available for eligible students. This government-supported loan scheme is designed to help eligible full-fee paying students pay their tuition fees.

To check your eligibility, feel free to speak with an Enrolment Advisor today.

Request a call-back

 

Language requirements

The English proficiency requirement for local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, Internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184. 

 

Unsure about your situation?

One of our Student Enrolment Advisors can assist you with more information, including alternative pathways.

Enquire now

 

Career Outcomes

Upon successful completion of the Master of Digital Marketing, graduates will have a broad scope of job roles available to them. According to  Hays, Employers are looking for talent to lead and guide on new trends and consequently, a strong understanding of digital is now essential for career success. Newly created roles include Campaign Analyst and Marketing Insights Analysts that help an organisation understand data, drive more sophisticated customer profiling and ultimately lead more precise and accurate decision-making. The other types of roles include: 

  • Digital Marketing Consultant
  • Strategic Digital Marketing Specialist
  • Social Media & Digital Media Manager
  • Marketing and E-Commerce Manager
  • Digital Marketing Manager
  • Channel Marketing Manager
  • Digital Project Manager
  • Head of Digital Platforms
  • Head of Digital Optimisation
  • Head of Performance Marketing
  • Director of Digital Marketing
  • Chief Marketing Officer 

 

Average Graduate Starting Salary

According to Job Outlook, there is a strong demand for these types of roles across industries and organisation sizes. The average salary for a digital marketer is $115K, however, due to the strong demand for professionals in this industry, those with more specialist and advanced skills are able to demand higher salaries. 

Graduate Diploma
All units from the Graduate Certificate + 4 Diploma units or continue studying

The Graduate Diploma focuses on giving you the foundational skills that industry demands plus the soft skills to influence business decisions at senior management levels. 

The fast-tracked model means you can graduate with a diploma in just over a year, plus it gives you a pathway to study the Master of Business Analytics. 

Master of Health Services Management
All subjects from the Graduate Certificate + 8 subjects from the Master of Health Services Management

The UTS Master of Health Services Management prepares leaders in health and social care who want to drive change and create safer, higher value and more equitable health systems and services.