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Quick facts
Duration
2 years, part-time
Subjects
12 subjects
Intakes
Sept, Oct, Jan, Mar, May, July
Fees
*$3,725 per subject, FEE-HELP available
Study mode
100% Online
Get ahead with the digital skills of today and the future
Globally, there is significant demand for digital marketing professionals and an undersupply of qualified executives. For example, in the US, 61% of organisations need to hire digital marketing professionals, more than any other specialisation. ¹
The UTS Master of Digital Marketing (Online) is designed for data-driven and creative marketing professionals who want to excel at the digital skills of today and prepare for future change. Whether you’re in the early stage of a marketing career, or you’re an experienced marketer wanting to upskill your digital marketing tools and strategies, this degree covers all bases.
Delivered 100% online, with part-time study, this course enables you to work full-time while attaining the applied digital marketing skills to take control of your career. You'll be able to utilise the skills you learn in the course immediately at work and learn the future-focussed skills required as the industry continues to change.
Why study the Master of Digital Marketing with UTS Online
Australia’s #1 highest performing university under 50¹
World’s 11th highest performing university under 50¹
Top-ranked for excellence in Research in Marketing2
5 star rated for student retention2
¹QS Top 50 Under 50 2020 ²2020 ERA 5/5
Who should study this course?
The Master of Digital Marketing is designed for professionals who want to excel at the digital marketing skills of today and be prepared for the future of a constantly changing industry. Students of this course may have backgrounds in marketing and communications, in roles such as:
Marketing Specialist
Marketing Manager
Senior Marketing Manager
Sales and Marketing Manager
Public Relations Coordinator
Media Strategist
Brand Manager
Marketing Campaign Manager
Social Media Manager
CRM Manager
Marketing Automation Manager
See Entry requirements under Course information for more eligibility information.
What you will study
The Master of Digital Marketing course comprises 12 subjects, four of which are from the Graduate Certificate in Digital Marketing.
The Graduate Certificate in Digital Marketing includes the following four subjects:
Digital Marketing Today
Digital Customer Behavior
Data-Driven Marketing
Branding in the Digital World
Masters
After having successfully completed the four subjects in the Graduate Certificate in Digital Marketing, you will then go on to study the remaining eight subjects to complete the masters:
Engaging Audiences
Digital Platforms
Data Ethics and Regulation
Emerging Technologies and Marketing
Omnichannel Marketing Strategy
Managing Digital Products & Innovation
Customer Analytics
Business Project: Digital Marketing
Upcoming study periods
UTS Online courses have six intakes per year. The diagram below shows all upcoming
intakes, with the next intake highlighted in blue.
Course information
Graduate Certificate
Description of the Course+4 Number of unitsor continue studying
Entry requirements
Masters:
To gain entry into the Master of Digital Marketing, applicants must have completed a UTS recognised bachelor's degree in Marketing, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.
If the previous qualification is not in a related field, applicants require a minimum of two years' full time, or equivalent, relevant work experience in Marketing.
Note: Students that do not meet the entry requirements for masters may use the successful completion of the graduate certificate as a pathway, provided they meet the specific entry requirements detailed below.
Graduate Certificate:
To gain entry into the Graduate Certificate of Digital Marketing without a previous qualification, applicants require a minimum of four years’ full time or equivalent, relevant work experience in marketing.
FEE-HELP
To assist with all or some of your tuition fees, FEE-HELP is available for eligible students. This government-supported loan scheme is designed to help eligible full-fee paying students pay their tuition fees.
To check your eligibility, feel free to speak with an Enrolment Advisor today.
The English proficiency requirement for local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, Internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.
Career Outcomes
Upon successful completion of the Master of Digital Marketing, graduates will have a broad scope of job roles available to them. According to Hays, Employers are looking for talent to lead and guide on new trends and consequently, a strong understanding of digital is now essential for career success. Newly created roles include Campaign Analyst and Marketing Insights Analysts that help an organisation understand data, drive more sophisticated customer profiling and ultimately lead more precise and accurate decision-making. The other types of roles include:
Digital Marketing Consultant
Strategic Digital Marketing Specialist
Social Media & Digital Media Manager
Marketing and E-Commerce Manager
Digital Marketing Manager
Channel Marketing Manager
Digital Project Manager
Head of Digital Platforms
Head of Digital Optimisation
Head of Performance Marketing
Director of Digital Marketing
Chief Marketing Officer
Average Graduate Starting Salary
According to Job Outlook, there is a strong demand for these types of roles across industries and organisation sizes. The average salary for a digital marketer is $115K, however, due to the strong demand for professionals in this industry, those with more specialist and advanced skills are able to demand higher salaries.
Unsure about your situation?
One of our Student Enrolment Advisors can assist you with more information, including alternative pathways.
All units from the Graduate Certificate+4 Diploma unitsor continue studying
Master of Health Services Management
All subjects from the Graduate Certificate+8 subjects from the Master of Health Services Management
A note from our Course Director
“There is no doubt that business practice has changed forever, and so it is vital for marketing professionals to learn, understand and prepare for working in the online environment. The Master of Digital Marketing is an exciting academic course that was developed with industry professionals and experts in Business, and Arts and Social Sciences. It is aimed at both early- and mid-career professionals who want to build their future-focussed, digital marketing skills. Also, being delivered 100% online, this course provides students with a great opportunity to study while working, thereby making the academic assessments more relevant.”
Dr. David Waller
Course Director, Master of Digital Marketing
Ready to get started with UTS Online?
Frequently asked questions
Is it essential to have a background in marketing for this course?
Yes, entry to the Masters will require some background knowledge of marketing. As per the eligibility criteria, applicants of the Masters must have completed a UTS-recognised bachelor's degree in Marketing, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies. If you are new to marketing, you may be eligible for entry into the Graduate Certificate.
With digital marketing evolving so fast, will I learn the latest technology/strategies?
This course is informed by industry with topics designed to respond to emerging channels, platforms and tactics of contemporary strategies. It equips graduates with the skills to enable effective leadership and decision making, how to best leverage innovative tools and practices, form, lead and transform marketing functions. You’ll also develop the knowledge to champion solutions to current career and organisational problems, as well as be prepared for a fast-moving and adaptable future.
Will I learn about customer data and analytics in this course?
This course will develop your skills in customer analytics, marketing performance and optimisation. You’ll learn to understand the application of MarTech stacks, including automation, machine learning, AI and other contemporary tools.
What’s the employer demand for professionals with these skills?
There is a growing skills shortage in digital marketing. Coupled with the fact that 80% of Australian marketers believe that digital marketing is vital to the success of their organisations, the ability to harness and apply the knowledge learned from this course will give you a competitive edge.
