Why study the Master of Digital Marketing with UTS Online
Top 100 University Globally¹
Top Performing Young University2
Ranked in the Top 10 nationally for graduate employability3
5 star rated for student retention4
1QS World University Rankings, 2025 2THE Young University Rankings, 2024 3QS Graduate Employability Rankings, 2024 4Good Universities Guide, 2022
Learning outcomes
Craft innovative strategies for a digital world
Master the art of developing and implementing cutting-edge digital marketing strategies that drive real business impact. You’ll gain the expertise to design and execute campaigns that resonate across diverse industries and organisational sizes, ensuring your strategies are not just relevant but revolutionary. With a focus on agility and adaptability, you'll be equipped to steer your organisation through the dynamic digital landscape with confidence and creativity.
Transform data into strategic insights
Become a leader in data-driven decision-making, using advanced marketing analytics to turn complex data into actionable insights. You’ll learn how to pinpoint digital marketing opportunities and leverage these insights to solve business challenges with creativity and critical thinking. Emphasising inclusivity, diversity, and Indigenous perspectives, your solutions will not only meet business goals but also reflect a commitment to social responsibility.
Lead with vision in a digital-first world
Step up as the digital marketing authority in your organisation, confidently leading teams through the intricacies of innovation and strategic planning. You’ll develop the communication skills necessary to articulate the value and return on investment of digital marketing initiatives, guiding your organisation toward sustained success in a fast-paced, digital-first environment. Your leadership will inspire others to embrace change and drive forward with purpose.
Champion ethics and sustainability in marketing
In an age where ethical and sustainable practices are paramount, you’ll learn to navigate the complexities of digital marketing with integrity. By critically evaluating the ethical implications of marketing decisions, you’ll advocate for practices that prioritise sustainability and social responsibility. Whether it’s the collection and use of data or the development of marketing strategies, you’ll be at the forefront of promoting practices that benefit both business and society.
Adapt and thrive in an ever-changing landscape
Equip yourself with the technical prowess to measure, evaluate, and optimise digital marketing efforts in real-time. You’ll be adept at identifying emerging business opportunities and challenges, using your skills to turn these into strategic advantages. As the digital landscape continues to evolve, you’ll not only keep pace but stay ahead, ensuring your organisation remains competitive and future ready.
To learn more about how these learning outcomes can help you advance your career, get in touch with our Student Enrolment Advisors.
Career outcomes
Studying UTS Online’s Master of Digital Marketing may lead to roles such as:
- Digital Marketing Consultant
- Strategic Digital Marketing Specialist
- Social Media & Digital Media Manager
- Marketing and E-Commerce Manager
- Digital Marketing Manager
- Channel Marketing Manager
- Digital Project Manager
- Head of Digital Platforms
- Head of Digital Optimisation
- Head of Performance Marketing
- Director of Digital Marketing
- Chief Marketing Officer
45% shortage
There is a significant shortage of skilled digital marketers in Australia, with 45% of businesses struggling to find professionals with the necessary expertise.
(Getting Down Under)
A$115,000 p/a
The average salary for digital marketing professionals in Australia has risen to $115,000 annually, with experts in areas such as data analytics and SEO earning even higher wages.
(B&T; Robert Half)
Top 10 fastest-growing job
Digital marketing roles, including Digital Marketing Managers and Social Media Strategists, are among the top 10 fastest-growing occupations in Australia.
(Getting Down Under; Pro Bono Australia)
What you will study
The Master of Digital Marketing course comprises 12 subjects, four of which are from the Graduate Certificate in Digital Marketing.
- Data-Driven Marketing
- Digital Customer Behaviour
- Digital Marketing Today
- Omnichannel Marketing Strategy
- Engaging Audiences
- Digital Platforms
- Data Ethics and Regulation
- Emerging Technologies and Marketing
- Governance and Sustainability
- Managing Digital Offerings and Innovation
- Customer Analytics
- Business Project: Digital Marketing
Note: Students may exit with a Graduate Diploma after completing 8 subjects. Most subjects at UTS are worth 6 CP (credit points) but this can vary across courses. To find out more, download a course guide or speak with an Enrolment Advisor.
The Graduate Certificate in Digital Marketing includes the following four subjects:
- test test test
- Digital Customer Behavior
- Data-Driven Marketing
- Branding in the Digital World
Upcoming study periods
UTS Online courses have six intakes per year. The diagram below shows all upcoming
intakes, with the next intake highlighted in blue.
Mar
2025
May
2025
Jun
2025
Aug
2025
Oct
2025
Course information
Description of the Course
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4 Number of units
or continue studying
The English proficiency requirement for local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper-based: 550-583 overall with TWE of 4.5, internet-based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.
For applicants without an Academic IELTS score, refer to the UTS Register of English Language Proficiency Requirements for other methods of satisfying the English Language requirements for the course(s).
For more information, schedule a 15-minute call with a Student Enrolment Advisor.
Eligibility for admission does not guarantee offer of a place.
Master of Digital Marketing:
To gain entry into the Master of Digital Marketing, applicants must have completed a UTS-recognised bachelor's degree in Marketing (or a related business discipline e.g. Commerce or Management). Applicants with a bachelor’s degree in non-business related disciplines must also have two years full-time, or equivalent, relevant marketing work experience.
Note: Applicants who do not meet the entry requirements for the master’s course may use the successful completion of one of the graduate certificate courses as a pathway, provided they meet the specific entry requirements for that course.
Graduate Certificate in Digital Marketing:
To gain entry into the Graduate Certificate in Digital Marketing applicants must have completed a UTS-recognised bachelor's degree in Marketing (or a related business discipline e.g. Commerce or Management). Applicants with a bachelor’s degree in non-business related disciplines must also have two years full time, or equivalent, relevant marketing work experience. Applicants without a previous academic qualification must have a minimum of four years, or equivalent, relevant marketing work experience and general capacity to undertake tertiary education.
Graduate Certificate in Marketing and Digital Strategy:
To gain entry into the Graduate Certificate in Marketing and Digital Strategy, applicants must have completed a UTS-recognised bachelor’s degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue postgraduate studies. Applicants who do not meet the academic requirement may still be considered on the basis of a minimum of at least four years full-time, or equivalent, relevant business-related work experience. The relevant work experience must be demonstrated through a CV and a Statement of Service confirming the dates of employment and the position held within the organisation.
Eligibility for admission does not guarantee offer of a place.
To assist with all or some of your tuition fees, FEE-HELP is available for eligible students. This government-supported loan scheme is designed to help eligible full-fee paying students pay their tuition fees.
To check your eligibility, feel free to speak with an Enrolment Advisor today.
Unsure about your situation?
One of our Student Enrolment Advisors can assist you with more information, including alternative pathways.
All units from the Graduate Certificate
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4 Diploma units
or continue studying
All subjects from the Graduate Certificate
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8 subjects from the Master of Health Services Management
