Why study the Graduate Certificate in Corporate Communication with UTS Online?
Top 100 University Globally¹
Ranked in the Top 5 nationally for Communication and Media Studies2
Ranked in the Top 10 nationally for graduate employability3
100% online with support from enrolment through to graduation
1QS World University Rankings, 2025 2QS World University Rankings by Subject, 2024 3QS Graduate Employability Rankings, 2024
What you will study
The Graduate Certificate in Corporate Communication comprises 4 core subjects (24 credit points [CP] in total).
Note: Most subjects at UTS are worth 6 CP (credit points) but this can vary across courses
Core subjects
Complete the following subjects (24 CP):
Public communication is a critical activity for all organisations, brands and individuals. As the communication landscape is constantly evolving, best practice must be front and centre to ensure communication initiatives are contributing to strategic goals. This subject introduces students to contemporary thinking about the development of strategic communication and the impact it has on individuals, brands, organisations and society. Students explore how key theories and concepts are incorporated into contemporary practice, as well as the increasing requirement for integration of multiple forms of public communication including advertising, public relations, and digital and social media communication. In addition, students examine and critically evaluate how people access and consume information today. Students become familiar with the multiple 'touchpoints' between organisations and their publics and the need for organisations to ensure consistency and complementation in their public communication. Throughout, students are introduced to the knowledge and skills required in contemporary practice for planning and designing integrated strategic communication campaigns involving a range of multimedia and multimodal communication activities.
Within organisations, storytelling can be deployed to be an impactful tool for bringing people together, and importantly, uniting employees or other groups in the task of working towards a shared goal. This subject examines the importance of employee communication for building and supporting organisational culture, maintaining employee loyalty, and facilitating change. Students learn major methods and media used for organisational communication and employee engagement. Students critically analyse key factors that hinder and facilitate positive cultural and organisational changes. Students leverage these skills to develop ethical and effective internal communication projects that address a range of organisational changes such as mergers and acquisitions, leadership succession and technological disruption.
In today’s world, it has become important for organisations to pre-empt and quickly respond to risk. Thus, having a solid reputation management strategy is critical. This subject introduces students to the overlapping areas of risk, issue, and crisis communication as allied functions in managing communication. Students explore the role of effective communication in relation to issues and crises for reputation management and organisational sustainability. Students examine case studies of best and worst practice to understand how risks can escalate into issues, how issues can turn into crises, and the shifting role of strategic communication in this nexus. Guided by theory, students learn about complexities in developing and implementing communication strategies and tactics in time-pressured environments that threaten organisational objectives, operations, finances and reputation.
Successful communication initiatives all share one thing in common; a well-designed and implemented engagement strategy. In this subject, students examine the concept of stakeholder engagement to develop a holistic understanding of the factors that generate or hinder engagement. Students explore key concepts in the phenomena of public engagement, disengagement, and non-engagement such as motivation, trust, cynicism, authenticity and credibility whilst also considering the notions of stakeholders, stake-seekers, audiences and publics. Ultimately, students build the skills required to investigate and apply strategies to enable mutual gains, manage conflict and develop social capital. Students research best practice in engagement with Indigenous organisations and communities and consider cultural competencies needed for practitioners working with and for Indigenous Australians.
On successful completion of the Graduate Certificate in Corporate Communication, students will have the opportunity to progress to the Master of Strategic Communication and complete the remaining 8 subjects.
The Graduate Certificate in Digital Marketing includes the following four subjects:
- test test test
- Digital Customer Behavior
- Data-Driven Marketing
- Branding in the Digital World
Upcoming study periods
UTS Online courses have six intakes per year. The diagram below shows all upcoming
intakes, with the next intake highlighted in blue.
Course information
English language requirements apply to both international and domestic students. Please refer to the UTS English language requirements for further information on how to satisfy the requirements for the course/s.
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.
Eligibility for admission does not guarantee offer of a place.
For more information, schedule a 15-minute call with a Student Enrolment Advisor.
Applicants must have completed a UTS-recognised academic qualification, or equivalent, as follows:
- Bachelor’s degree
- Graduate Certificate
- Graduate Diploma
- Master’s degree or
- Doctoral degree or equivalent
Applicants without an appropriate academic qualification may apply on the basis of a minimum of four (4) years of full-time, or equivalent, relevant work* experience and a general capacity to undertake tertiary education#.
*Relevant work experience is defined from within the ANZSCO groups 01 Managers, 02 Professionals, 03 Technicians and Trade Workers, 04 Community and Personal Service Workers and 05 Clerical and Administrative Workers.
#These applicants must provide a 300-word personal statement outlining their interest in the course and clearly articulating how the course intended outcomes align with their career expectations; a CV outlining their work experience; and a Statement of Service confirming the dates of employment and the position held within the organisation.
Eligibility for admission does not guarantee an offer of a place.
To assist with all or some of your tuition fees, FEE-HELP is available for eligible students. This government-supported loan scheme is designed to help eligible full-fee paying students pay their tuition fees.
To check your eligibility, feel free to speak with an Enrolment Advisor today.
Unsure about your situation?
One of our Student Enrolment Advisors can assist you with more information, including alternative pathways.