Why study the Graduate Certificate in Digital Marketing with UTS Online
Top 100 University Globally1
Australia's Top Performing Young University2
Top 10 in Australia for graduate employability3
5 star rated for student retention4
1QS World University Rankings, 2026. 2Times Higher Education Young University Rankings, 2025. 3QS Graduate Employability Rankings, 2024. 4Good Universities Guide, 2022
Essential skills for a digital-first world
The digital marketing industry in Australia is booming, with 48% of marketing and creative managers planning to expand their teams1. As businesses increasingly prioritise digital channels, the demand for skilled digital marketing professionals continues to grow, making now the perfect time to elevate your career.
The UTS Online Graduate Certificate in Digital Marketing is tailored for professionals eager to build essential skills in this dynamic field. The course offers comprehensive tools and knowledge in areas such as digital strategy, analytics, and the latest marketing technologies.
Designed for flexibility, the course is delivered 100% online, allowing you to balance full-time work while advancing your career. You’ll gain practical skills that can be applied immediately, ensuring you’re equipped to navigate and thrive in the rapidly evolving digital landscape. This course is accredited and will provide Academic Credit / RPL towards a Masters such as the UTS Online MBA.
¹Robert Half
Who is this course for?
The Graduate Certificate in Digital Marketing is designed for professionals who want to enhance their expertise in digital strategy, analytics and customer engagement. Whether you're looking to transition into a digital marketing role, refine your strategic skills or stay ahead of the latest industry trends, this course equips you with the practical tools and insights needed to thrive in the fast-evolving digital landscape.
This course is suited to:
- Marketing professionals looking to upskill in digital strategy, content marketing and customer analytics.
- Business owners and entrepreneurs wanting to leverage digital marketing to grow their brand and improve customer acquisition.
- Professionals in PR, communications or media who need expertise in digital channels and audience engagement.
- Career changers transitioning into digital marketing who want to build industry-relevant skills.
- Anyone passionate about data-driven marketing and staying ahead in the digital economy.
What you will study
The Graduate Certificate in Digital Marketing comprises four subjects and can be completed in as little as eight months.
Core subjects
- Data-Driven Marketing
- Digital Customer Behaviour
- Digital Marketing Today
- Omnichannel Marketing Strategy
Note: Most subjects at UTS are worth 6 CP (credit points) but this can vary across courses. For more information, download a course guide or speak with an Enrolment Advisor.
Learning outcomes
Master data-driven marketing strategies
Leverage cutting-edge digital tools and analytics to develop targeted, high-impact marketing campaigns. Use data insights to optimise customer engagement, enhance brand visibility and drive business growth.
Harness emerging technologies for digital success
Stay ahead in a rapidly evolving digital landscape by applying AI, automation and innovative marketing technologies. Develop the expertise to create adaptive and future-focused marketing strategies.
Communicate and connect with diverse audiences
Craft compelling brand narratives and customer experiences using content marketing, social media and omnichannel engagement. Learn to influence consumer behaviour and build meaningful brand connections.
Lead with ethical and sustainable marketing practices
Navigate the complexities of digital ethics, consumer privacy and responsible marketing. Develop strategies that balance business objectives with social responsibility and sustainability in the digital age.
Course information
Entry requirements
Currently, this course is only accepting applications from Australian citizens or permanent residents.
Applicants must have one of the following:
- Completed Australian bachelor's degree or higher qualification, or overseas equivalent, in a related field of study#
OR
- Completed Australian bachelor's degree or higher qualification, or overseas equivalent, in any field of study AND a minimum of 2 years full-time, or equivalent part-time, relevant post-degree marketing professional work experience*
OR
- A minimum of 4 years full-time or equivalent part-time, relevant post-secondary marketing professional work* experience
# Related fields of study include Accounting, Banking, Commerce, Economics, Finance, Management, Marketing, Project Management, or other related fields (e.g. Multimedia or Photomedia) with sufficient background in marketing tools and technologies.
* Relevant marketing professional work experience includes roles such as Advertising Manager, Media Professional, Sales and Marketing Manager or Professional, Public Relations Manager or Professional, and Sales Representatives and Agents.
Supporting documentation to be submitted with the application
For applicants who need to demonstrate professional work experience:
- Curriculum Vitae AND Statement of service in one of the following formats:
- A 'Statement of Service' provided by the employer
- A completed 'UTS statement of service’ signed by the employer
- A statutory declaration confirming professional work experience (Australian residents only)
- An official letter from the applicant’s accountant or solicitor, on company letterhead, confirming the applicant’s professional work experience or engagement with the business, duration of operations, and nature of the business
- A business certificate of registration in original language and English (e.g. provision of ASIC documentation or ABN or similar documentation for Australian Businesses)
Eligibility for admission does not guarantee an offer of a place.
Career outcomes
The UTS Online Graduate Certificate in Digital Marketing is designed for ambitious professionals aiming to excel in the fast-paced digital marketing landscape. This degree equips you with the skills to lead innovative marketing strategies and drive digital transformation across industries.
Career opportunities for graduates may include roles such as:
- Digital Marketing Consultant
- Strategic Digital Marketing Specialist
- Social Media
- Digital Media Manager
- Marketing and E-Commerce Manager
- Digital Marketing Manager
- Channel Marketing Manager
- Digital Project Manager
- Head of Digital Platforms
- Head of Digital Optimisation
- Head of Performance Marketing
- Director of Digital Marketing
- Chief Marketing Officer
18%
Salary boost
Digital marketing roles, including entry-level positions, have seen average salary increases of up to 18%, highlighting the value of foundational skills in this field.
(Pro Bono Australia)
Up to A$80,000
p/a
According to recent market salary surveys, Digital Marketing Coordinator and similar entry‑level digital roles in Australia typically range from about $65,000 to $75,000+ annually, depending on experience and location.
(Slade Group)
30%
Market growth
The demand for digital marketing professionals in Australia is expected to continue its upward trajectory, with job roles in this field anticipated to grow by 30% by 2030.
(Robert Half)
Upcoming intakes
This UTS Online course has six intakes per year.
The diagram below shows all upcoming intakes, with the next intake highlighted in blue.
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Jan
2026 -
Mar
2026 -
May
2026 -
Jun
2026 -
Aug
2026 -
Oct
2026
Meet our Course Director
Dr Andy West has over thirty years of experience in marketing in consultancy, entrepreneurship, and higher education. Prior to becoming an academic twenty years ago, he owned an ICT and high technology development company. Before joining UTS he was a lecturer and researcher at New York University and Macquarie University. His research interests are in digital innovation and entrepreneurship. His current research is the impact of generative AI image generators on the creative marketing process, with two book chapters and journal article.
Dr Andy West
Director of Digital Marketing
Download a course guide
Download a course guide to explore detailed subject descriptions, entry requirements, pathway options and fee information.
“I thought completing one subject at a time would be much easier for me to juggle with my work. Everything was in one place. The broad coverage of what I studied has been really helpful, because I’m opening my progression up to those new paths.”
Audrey B, UTS Online Graduate
“I continued some friendships from fellow students and also continued the relationship with UTS.”
Ben G, UTS Online Graduate
Frequently asked questions
Yes, you can still apply, even if your degree isn’t in marketing, as long as you meet the entry requirements.
To be eligible for the Graduate Certificate in Digital Marketing, you’ll need either:
- a UTS-recognised bachelor’s degree in Marketing or a related business discipline (such as Commerce or Management), or
- a bachelor’s degree in another discipline plus at least two years of relevant marketing work experience, or
- at least four years of relevant marketing work experience (if you don’t hold a prior academic qualification), along with demonstrated capacity for tertiary study.
Not sure if your experience is considered relevant? Contact UTS Admissions for advice.
If you have no formal qualification but a minimum of four years' (or equivalent) relevant marketing work experience and general capacity to undertake tertiary education, upon assessment by our admissions team, you may be eligible for admission to the Graduate Certificate in Digital Marketing.
A graduate certificate in digital marketing can be valuable for people who want to build practical digital skills in a short timeframe. It is commonly chosen by professionals who want to strengthen their capability in areas such as digital strategy, analytics, paid media, content development, SEO and customer insights. A digital marketing certificate can also support those transitioning into marketing roles from adjacent fields.
A digital marketing course like the UTS Online Graduate Certificate in Digital Marketing provides a structured way to develop these skills, with industry-relevant subjects designed to support immediate application in professional settings.
You will be supported throughout your online studies and provided with multiple opportunities to receive feedback from teaching staff and peers in online discussions and activities.
When studying the Graduate Certificate in Digital Marketing, your online study experience includes:
-
Tools to craft compelling digital campaigns and brand narratives
-
Resources to elevate your strategic marketing approach
-
Flexible online modules designed for working professionals
Here’s a video example showcasing key features of our online learning platform, including tools designed to enhance your study experience.
For practical tips on balancing your studies with work and life, click here to learn how to achieve your goals. Remember, our team is just an email or call away to support you every step of the way.
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