Why study the Graduate Certificate in Marketing and Digital Strategy with
UTS Online
Top 100 University Globally¹
Top Performing Young University2
Ranked in the Top 10 nationally for graduate employability3
5 star rated for student retention4
1QS World University Rankings, 2025 2THE Young University Rankings, 2024 3QS Graduate Employability Rankings, 2024 4Good Universities Guide, 2022
Studying UTS Online’s Graduate Certificate in Marketing and Digital Strategy may lead to roles such as:
- Digital Marketing Coordinator
- Brand Coordinator
- Social Media Manager
- Digital Advertising Specialist
- Content Marketing Specialist
- Customer Engagement Specialist
- SEO/SEM Coordinator
- Email Marketing Specialist
- Marketing Communications Specialist
- Marketing Analyst
33% Jump
The demand for roles focused on data-driven marketing is projected to rise by 33% by 2030, as businesses seek professionals who can harness big data, predictive analytics, and AI to create targeted, personalised marketing strategies.
(Marquet Media, 2024)
Strategic talent shortfall
8% of Australian companies report difficulty filling roles that require both marketing and strategic digital expertise, indicating a strong demand for professionals with these combined skills.
(Deloitte, 2024)
60% Surge in digital ad spend by 2032
By 2032, digital advertising spend in Australia is projected to jump by 60% as businesses increasingly shift their budgets to digital platforms. This growth will be driven by advancements in AI, data analytics, and personalized marketing, making digital channels essential for consumer engagement.
(Forrester, 2024; Statista, 2024)
What you will study
UTS Online’s Graduate Certificate in Marketing and Digital Strategy comprises four subjects and can be completed in as little as eight months.
- Marketing in the Age of Technology
- Consumer Insights
Select two of the following subjects:
- Data-Driven Marketing
- Digital Customer Behaviour
- Digital Marketing Today
- Omnichannel Marketing Strategy
For full subject descriptions and learning outcomes, download a course guide.
Note:Most subjects at UTS are worth 6 CP (credit points) but this can vary across courses. For more information, download a course guide or speak with an Enrolment Advisor.
UTS Online’s Graduate Certificate in Marketing and Digital Strategy is made up of four subjects in total. At the completion of this course, students will have the opportunity to enrol into the Master of Digital Marketing.
Upcoming study periods
UTS Online courses have six intakes per year. The diagram below shows all upcoming
intakes, with the next intake highlighted in blue.
Mar
2025
May
2025
Jun
2025
Aug
2025
Oct
2025
Course information
All subjects from the Graduate Certificate
+
8 subjects from the Master of Digital Marketing
The English proficiency requirement for local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper-based: 550-583 overall with TWE of 4.5, internet-based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.
For applicants without an Academic IELTS score, refer to the UTS Register of English Language Proficiency Requirements for other methods of satisfying the English Language requirements for the course(s).
For more information, schedule a 15-minute call with a Student Enrolment Advisor.
Eligibility for admission does not guarantee offer of a place.
Applicants must have completed a UTS-recognised bachelor’s degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue postgraduate studies.
Applicants who do not meet the academic requirement may still be considered on the basis of a minimum of at least four years’ full-time (or equivalent) relevant business-related work experience. The relevant work experience must be demonstrated through a CV and a Statement of Service confirming the dates of employment and the position held within the organisation.
Note: The graduate certificate may be used as a pathway to the Master of Digital Marketing.
Eligibility for admission does not guarantee offer of a place.
Unsure about your situation?
One of our Student Enrolment Advisors can assist you with more information, including alternative pathways.
All units from the Graduate Certificate
+
4 Diploma units
or continue studying
To assist with all or some of your tuition fees, FEE-HELP is available for eligible students. This government-supported loan scheme is designed to help eligible full-fee paying students pay their tuition fees.
To check your eligibility, feel free to speak with an Enrolment Advisor today.
All units from the Graduate Certificate
+
4 Diploma units
or continue studying
